TAG Heuer — 160 years old. Here’s how the brand updated its Carrera watch collection

Tag Heuer CarreraA new version of the sports chronograph in honor of the anniversary of the Swiss watchmaker. The original TAG Heuer Carrera racing chronograph was first released in 1963. Jack Hoare, then CEO of the watch company, heard about the legendary Carrera Panamericana race and drew attention to the word “saggega”, which means “road”, “race”, “movement” and “course”in Spanish. Hoare decided that this word would be the perfect name for the new watch. He aimed to create a model with strict proportions and clean lines, an ideal watch for riders, allowing you to instantly determine the time on the tracks. As a result, the first Tag Heuer Carrera performed the function of a very precise “race car dashboard on the wrist” and was designed to meet all the technical requirements of the world’s leading racers.

This year, the classic design is complemented by outstanding technical characteristics. The new line is presented by chronographs in two styles (the second will appear in September) with a recognizable design. The 44 mm stainless steel case features an alternating polished and satin finish, making the watch look smoother. The dial is available in a dark blue version with a matching ceramic bezel, a muted olive green version with a stainless steel bezel, or in one of two black variations, each with a smooth black ceramic bezel. The new H-shaped bracelet is thinner than usual, making it lighter and more ergonomic.

An important place in the collection of new models is occupied by watches with rose gold. The black ceramic bezel is lacquered in rose gold, and the crown and buttons are made of 18-Karat rose gold. The rotor of the movement, which can be seen through the back cover of the sapphire crystal case, is made of black brass with PVD coating and has an embossed rose gold. The watch is complemented by a classic black leather strap.

TAG Heuer Carrera has always used the most advanced technologies of the brand. The updated models use the most sophisticated calibre Heuer 02 movement, which was designed and manufactured in the TAG Heuer workshop in Switzerland. The automatic movement consists of 168 components with a power reserve of 80 hours.

TAG Heuer Men’s WAR201C.FC6266 Carrera Analog Display Analog Black Watch TAG Heuer Men’s CV2A1R.BA0799 Stainless Steel Watch TAG Heuer Men’s WAR211B.BA0782 Carrera Stainless Steel Automatic Watch Tag Heuer Carrera Calibre 16 Chronograph 41mm Watch

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